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ontinue to deliver on our gr
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Lululemon's sales rose 22% to blow past the 15% boost management had predicted. While several Nike Air Max 90 Damesthings had to go right to achieve that result, a major standout was the chain's string of innovative product releases. New pants and shorts helped drive Nike Air Max 1 Donne 13% higher sales in the core women's division and a 27% spike in the men's niche. The success has executives Adidas ZX Flux Mujer feeling confident about betting big on new styles for the fall, especially outerwear.Lululemon's long-term plan includes Nike Air Max 720 Mujer doubling the e-commerce business over the next few years, and these results help demonstrate why management is so bullish Nike Air Max 90 Womens White about this selling channel. E-commerce sales jumped 31% on top of last year's 47% surge to reach $218 million, or roughly 25% of the broader business.

Investors should see plenty of digital initiatives roll out over the next few months, including new search and browse functionality for the website and mobile apps. Lululemon also just finished Adidas Gazelle Mujer rolling out buy-online-pickup-in-store capabilities across its U.S. selling footprint. "So far," Burgoyne said, "the favorable response from Nike Air Max 270 Dámské guests shows how much they appreciate the flexibility and efficiency of this service."Besides the robust sales Nike Internationalist Womens growth, the biggest surprise this quarter involved strong profitability. Gross profit margin rose even though the company Nike Air Max 1 Womens shelled out for extras like air freight delivery while dealing with negative currency exchange rate shifts and higher tariffs. Executives had suggested that margins might decline this quarter,Adidas Superstar Mujer  but actual results were much better than that prediction.

Lululemon is now predicting that sales will pass $3.8 billion in 2019, putting Nike Air Max 90 Womens Pink it close to reaching its past $4 billion annual goal a full year earlier than planned. Profitability should rise for a fifth straight year, with gross profit margin passing 55% of sales compared to about 48% back in 2015.Its future targets are an expanded men's client base and more sales in new categories like outerwear and geographies including Europe and China. These goals put it in Nike Air Vapormax Femme direct competition with bigger, established rivals like Nike. But it's hard to blame management for being aggressive given Nike Air Max 90 Damen Blau the positive momentum they're seeing in several areas of the business today.We're now two quarters into our 5-year vision, and I'm pleased with the strong execution and passion across the business Adidas Superstar Damen Weiss to continue to deliver on our growth priorities.