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Xianjie Nike Air Max 97 Femme Zhu, a 19-year-old from Guangdong Nike Air Max 270 Womens Province in China, goes by Jerry Chu at Central Saint Martins, where he’s a fashion student specialising in menswear. Last Nike Air Max 2017 Femme year, at the recommendation of his father, he applied to register his English name in Beijing in case he decided to use it to start a clothing line in the future. With two years left of school, Chu had not yet given starting a line any serious thought, he said.On Nike Air Max 90 Femme Tuesday, the footwear and accessories brand Jimmy Choo filed a request to invalidate Chu’s trademark, arguing that the similarities between the names Jimmy Choo and Jerry Chu would cause confusion in the market. The company cited previous trademarks it has successfully invalidated, for Adidas ZX Flux Mujer trademarks including Jenny Choo and Ray Choo.A Nike Air Max Vision Donne representative for Jimmy Choo declined to comment.Susan www.heinohellwig.deScafidi, founder and director of the Fashion Law Institute at Fordham Nike Air Force 1 Damen University's School of Law, said these disputes are common — so much so that she always urges young designers not to name their businesses after themselves.“Designers with common Nike Air Vapormax Donne names in particular often have to engage in protracted legal disputes with companies who already own the same or similar names,” she said.

But fashion consumers today are accustomed to distinguishing Nike Air Max 90 Mujer Negras between namesake labels with similar names, such as Alexander Wang and Vera Wang, said Scafidi, and there is hope for independent designers.Last month, Thaddeus O'Neil, the surf-inspired menswear label, reached a settlement with surfwear brand O’Neill after more than four years of legal Nike Air Max 90 Hombre disputes between the two companies, said Scafidi. (Nike Air Max 270 Donne Thaddeus O'Neil gained legal advice from Scafidi’s Fashion Nike Air Max 1 Mujer Law Institute.)Scafidi explained that a significant difference between Nike Air Max 90 Mujer Rosa those disputes and Jerry Chu’s situation is that in the US, trademarks must be used in commerce in order to be valid. Having an active business can also help demonstrate that a brand with a similar name is not producing similar products or “trademark squatting” in order to get a payout Nike Air Max 2015 Womens from a larger brand. Brands with global name recognition like Jimmy Choo are especially vigilant about trademark protection.“Jimmy Choo may well have assumed that the Jerry Chu registration was just another attempt to trade on the established Jimmy Choo name, since soundalike registrations are a particular problem in countries like China, whose primary writing system uses Adidas Superstar Femme characters rather than letters,” said Scafidi.

Chu Nike Air Max 90 Homme and his lawyers will wait to see what the trademark committee Nike Air Max 90 Mujer Azul decides, he said, hoping that the situation can be resolved quickly.The Nike Air Zoom Spiridon Mujer student posted the legal papers on Instagram this week, catching the attention of fashion’s social media watch dogs, Diet Prada, who echoed his frustration and spread the word.“I’m surprised so many people would care about me, an independent designer, a student,” he said.Raf Simons’ eponymous label, with its links to youth culture and underground music, had made the Belgian designer a hugely influential force in menswear and a favourite amongst fashion insiders and the conceptual art crowd. Yet, for the wider public, his work remained relatively unknown.So when he was recruited in 2012 to take the Nike Roshe Run Mujer creative helm of Christian Dior, one of the biggest Nike Roshe Run Mujer and most prestigious luxury houses in the industry, Simons accepted the call.